The Ambassador Hotels & Resorts is a luxury hotel chain Started in Mumbai way before India’s independence, The Ambassador Hotel, Mumbai is one of the oldest hotels in Mumbai. With the inherited heritage comes the burden of adapting to the latest trends and generation in terms of appearance.
Building a social media profile with a strong emphasis on the unique selling point of the heritage hotel, we took the intimate stay experience as the starting point.
01
Highlights
- Dynamic calendar
- Integration of offers and packages
- Focus on heritage decor
- Mix of video and photo
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02
The Result
The social media effort is driven by the purpose of experience with advantages and end user benefit in mind. The page is more purpose driven rather than need driven which helps users connect with the brand better.