The FoodCourt is a group of cloud kitchens which offer hygienic, tasty and unique fusion delicacies at reasonable price. With the provision of a single checkout for multiple locations and restaurants, The FoodCourt offers a unique experience of dining at the food court at your home.
Proposed building a social media profile with strong emphasis on pricing and uniqueness of the dishes.
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Highlights
- Campaigns that focus on price and offers
- Copy style that infuses simple language and classy tones
- Artworks that are attractive and user-relevant to the category
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The Result
The social media effort is driven by the purpose of experience with advantages and end user benefit in mind. The page is more purpose driven rather than need driven which helps users connect with the brand better.
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